NCR\u516c\u53f8\uff08\u7d10\u7d04\u8b49\u5238\u4ea4\u6613\u6240\u80a1\u7968\u4ee3\u78bc\u70baNCR\uff09\u662f\u5168\u7403\u95dc\u7cfb\u7ba1\u7406\u6280\u8853(Relationship Technology)\u89e3\u6c7a\u65b9\u6848\u9818\u5c0e\u4f9b\u61c9\u5546\uff0c\u70ba\u5168\u7403\u96f6\u552e\u3001\u91d1\u878d\u3001\u50b3\u8a0a\u3001\u5236\u9020\u3001\u65c5\u904a\u3001\u4ea4\u901a\u53ca\u4fdd\u5b89\u7b49\u5ba2\u6236\u63d0\u4f9b\u670d\u52d9\u3002NCR\u516c\u53f8\u7684\u95dc\u7cfb\u7ba1\u7406\u6280\u8853\u89e3\u6c7a\u65b9\u6848\u5305\u62ec\u80fd\u78ba\u4fdd\u6578\u64da\u4fdd\u5bc6\u7684Teradata\u6578\u64da\u5009\u5eab\u3001\u5ba2\u6236\u95dc\u7cfb\u7ba1\u7406(CRM)\u61c9\u7528\u8edf\u4ef6\u3001\u5546\u5e97\u81ea\u52d5\u5316\u7cfb\u7d71\u548c\u81ea\u52d5\u6ac3\u54e1\u6a5f(ATM)\u7b49\u3002NCR\u516c\u53f8\u6191\u8457\u7d2f\u7a4d\u591a\u5e74\u7684\u696d\u754c\u77e5\u8b58\u3001\u5c08\u696d\u9867\u554f\u7d93\u9a57\u3001\u5c08\u696d\u589e\u503c\u61c9\u7528\u8edf\u4ef6\u3001\u74b0\u7403\u5ba2\u6236\u652f\u63f4\u670d\u52d9\u3001\u5b8c\u5099\u7684\u8017\u6750\u8207\u5a92\u9ad4\u7528\u54c1\u4ee5\u53ca\u9802\u5c16\u7684\u74b0\u7403\u786c\u4ef6\u6280\u8853\uff0c\u70ba\u5ba2\u6236\u63d0\u4f9b\u5c08\u696d\u5546\u696d\u65b9\u6848\u3002NCR\u540d\u5217\u6a19\u6e96\u666e\u723e500\u6210\u5206\u80a1\u4e4b\u58f9\uff0c\u5728\u5168\u7403\u8d85\u904e100\u500b\u5bb6\u64c1\u670931400\u540d\u54e1\u5de5\u3002\u76ee\u524d\u570b\u5167\u5c0e\u5165CRM\u7cfb\u7d71\u7684\u696d\u8005\uff0c\u4e3b\u8981\u4ee5\u7af6\u722d\u767d\u71b1\u5316\u7684\u96fb\u4fe1\u696d\u8207\u91d1\u878d\u670d\u52d9\u696d\u70ba\u4e3b\uff0c\u9019\u4e9b\u9867\u5ba2\u5fe0\u8aa0\u5ea6\u5f88\u4f4e\u7684\u884c\u696d\uff0c\u5be6\u5728\u9700\u8981CRM\u6a5f\u5236\u6709\u6548\u727d\u5236\u9867\u5ba2\u7fd2\u6163\uff0c\u5f37\u5316\u9867\u5ba2\u5411\u5fc3\u529b\u3002\u4ee5\u64c1\u67091400\u842c\u4f7f\u7528\u6236\u7684\u96fb\u4fe1\u696d\u8005\u800c\u8a00\uff0cCRM\u8207\u8cc7\u6599\u5009\u5132\u7cfb\u7d71\u7684\u7d50\u5408\uff0c\u5c07\u80fd\u6709\u6548\u63d0\u5347\u670d\u52d9\u6548\u7387\u8207\u964d\u4f4e\u6210\u672c\uff0c\u4f8b\u5982\u81fa\u7063\u5927\u54e5\u5927\u91c7\u7528NCR\u7cfb\u7d71\u9032\u884c\u5ba2\u6236\u6d41\u5931\u7387\u9810\u6e2c\uff0c\u78ba\u5be6\u638c\u63e1\u8207\u5ba2\u6236\u7684\u5546\u696d\u95dc\u7cfb\u3002<\/p>\n
NCR\u8868\u793a\uff0c\u8cc7\u6599\u5009\u5132\u7684\u76ee\u7684\u5728\u65bc\u5167\u5916\u90e8\u8cc7\u6599\u7684\u6574\u5408\uff0c\u5c0d\u65bc\u73fe\u6709\u5ba2\u6236\u7684\u4ea4\u6613\u884c\u70ba\u53ca\u80cc\u666f\u7686\u80fd\u6709\u6548\u638c\u63e1\uff0c\u540c\u6642\u8ffd\u8e64\u5931\u53bb\u806f\u7d61\u7684\u5ba2\u6236\uff0c\u53e6\u58f9\u65b9\u9762\u63d0\u4f9b\u5ba2\u6236\u8ca2\u737b\u5ea6\u7684\u5206\u6790\u8cc7\u6599\uff0c\u5c07\u53ef\u4ee5\u63d0\u4f9b1\u5c0d1\u7684\u884c\u92b7\u670d\u52d9\uff0c\u4e26\u4f9d\u6b64\u9010\u6b65\u767c\u5c55\u96fb\u5b50\u5546\u52d9\u3002NCR\u63a8\u51fa\u5ba2\u6236\u95dc\u7cfb\u8edf\u9ad4Terakata CRM 4.0\u7248\u3002\u5e0c\u671b\u4ee5\u8cc7\u6599\u5009\u5132\u8edf\u9ad4\u6253\u4e0b\u7684\u57fa\u790e\uff0c\u6c96\u523aCRM\u5e02\u5834\u3002\u800c\u6839\u64da\u8cc7\u7b56\u6703MIC\u4eca\u5e74(2001)\u521d\u91dd\u5c0d\u81fa\u7063\u516d\u5927\u884c\u696d\u6240\u505a\u7684\u8cc7\u6599\u5009\u5132\u5e02\u5834\u8abf\u67e5\u986f\u793a\uff0cNCR\u5728\u570b\u5167\u8cc7\u6599\u5009\u5132\u5e02\u5834\u5360\u6709\u7387\u62ff\u4e0b\u7b2c\u58f9\u3002NCR\u4e3b\u8981\u6703\u5c07Terakata CRM 4.0\u7248\u88cf\u9762\u8a31\u591a\u76f8\u95dc\u91cd\u8981\u7684\u6a21\u7d44\u529f\u80fd\u62bd\u51fa\uff0c\u91dd\u5c0d\u516d\u5927\u4e0d\u540c\u7522\u696d\u5305\u62ec\u96f6\u552e\u696d\u3001\u9280\u884c\u3001\u4fdd\u96aa\u3001\u8b49\u5238\u3001\u822a\u7a7a\u53ca\u96fb\u4fe1\u7522\u696d\u7b49\u9032\u884c\u63a8\u5ee3\u3002 \u570b\u5167\u7684\u96fb\u4fe1\u696d\u8005\u9664\u9060\u50b3\u96fb\u4fe1\u5916\uff0c\u4e2d\u83ef\u96fb\u4fe1\u4e5f\u5df2\u9078\u7528NCR\u8cc7\u6599\u5009\u5132\u89e3\u6c7a\u65b9\u6848\uff0c\u85c9\u4ee5\u63d0\u5347\u5e02\u5834\u7af6\u722d\u512a\u52e2\u8207\u71df\u904b\u6536\u5165\u3002NCR\u7684\u96fb\u4fe1\u8cc7\u6599\u5009\u5132\u89e3\u6c7a\u65b9\u6848\u80fd\u5354\u52a9\u696d\u8005\u5728\u5ba2\u6236\u7ba1\u7406\u4e0a\u505a\u5230\u5ba2\u6236\u5340\u9694(Customer Segmentation)\u3001\u5ba2\u6236\u7279\u6027\u63cf\u8ff0(Customer Profile)\u4ee5\u53ca\u8a08\u7b97\u5ba2\u6236\u4e4b\u8ca2\u737b\u5ea6\uff0c\u4f7f\u6bcf\u58f9\u500b\u5ba2\u6236\u7684\u6d88\u8cbb\u7279\u6027\u6d6e\u73fe\u3002\u800c\u5728\u884c\u92b7\u7ba1\u7406\u65b9\u9762\uff0c\u91dd\u5c0d\u9019\u4e9b\u4e0d\u540c\u985e\u578b\u7684\u6d88\u8cbb\u884c\u70ba\uff0c\u5373\u53ef\u63a8\u51fa\u4e0d\u540c\u7684\u4fc3\u92b7\u6848\u4e26\u8a55\u4f30\u5404\u9805\u4fc3\u92b7\u6848\u4e4b\u6548\u76ca\uff0c\u4e26\u9032\u884c\u7522\u54c1\u7ba1\u7406\u3001\u5e02\u5834\u9700\u6c42\u5206\u6790\u4ee5\u53ca\u884c\u92b7\u901a\u8def\u7ba1\u7406\uff0c\u4ee5\u9054\u5230\u63d0\u9ad8\u6536\u5165\u3001\u5efa\u7acb\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u7b49\u76ee\u6a19\u3002<\/p>\n
NCR\u516c\u53f8\u6578\u64da\u5009\u5eab\u4e8b\u696d\u90e8Teradata\u6240\u63d0\u4f9b\u7684\u6578\u64da\u5009\u5eab\u89e3\u6c7a\u65b9\u6848\u5728\u5168\u7403\u7684\u96fb\u4fe1\u7528\u6236\u5df2\u9054\u58f9\u767e\u591a\u500b\uff0c\u5728\u96fb\u4fe1\u884c\u696d\u6578\u64da\u5009\u5eab\u5efa\u8a2d\u65b9\u9762\u5177\u6709\u8c50\u5bcc\u7684\u7d93\u9a57\u3002NCR\u6578\u64da\u5009\u5eab\u7cfb\u7d71\u89e3\u6c7a\u65b9\u6848\u5305\u62ec\u4e09\u5927\u90e8\u5206\uff1a\u6578\u64da\u6e90\u7cfb\u7d71\u90e8\u5206\uff1b\u4e2d\u592e\u6578\u64da\u5009\u5eab\u7cfb\u7d71\u90e8\u5206\uff1b\u61c9\u7528\u7cfb\u7d71\u90e8\u5206\u3002\u5176\u4e2d\uff0c\u6578\u64da\u6e90\u7cfb\u7d71\u90e8\u5206\u662f\u96fb\u4fe1\u884c\u696d\u76ee\u524d\u5df2\u7d93\u904b\u884c\u7684\u5404\u7a2e\u696d\u52d9\u7cfb\u7d71\u3002\u4e2d\u592e\u6578\u64da\u5009\u5eab\u7cfb\u7d71\u4e3b\u8981\u89e3\u6c7a\u4ee5\u4e0b\u5e7e\u500b\u554f\u984c\uff1a\u5efa\u7acb\u4f01\u696d\u7d71\u58f9\u7684\u696d\u52d9\u8996\u5716\uff0c\u5efa\u7acb\u58f9\u500b\u9ad8\u6548\u3001\u7dda\u6027\u53ef\u64f4\u5c55\u7684\u57fa\u790e\u5e73\u81fa\uff0c\u5efa\u7acb\u58f9\u5957\u81ea\u52d5\u7684\u6578\u64da\u62bd\u53d6\u3001\u8f49\u63db\u3001\u8f09\u5165\u6d41\u7a0b\uff0c\u5efa\u7acb\u58f9\u500b\u7b26\u5408\u696d\u52d9\u9700\u6c42\u3001\u53ef\u64f4\u5c55\u7684\u6578\u64da\u6a21\u578b\uff0c\u5efa\u7acb\u58f9\u5957\u9ad8\u53ef\u9760\u7684\u5b89\u5168\u7ba1\u7406\u6a5f\u5236\u3002\u5176\u4e2d\uff0c\u4e2d\u592e\u6578\u64da\u5009\u5eab\u7cfb\u7d71\u7684\u6838\u5fc3\u662fNCR\u7684\u96fb\u4fe1\u696d\u908f\u8f2f\u6578\u64da\u6a21\u578bCLDM5.0\uff0c\u8a72\u6a21\u578b\u662fNCR\u5728\u5168\u7403\u58f9\u767e\u591a\u5bb6\u96fb\u4fe1\u696d\u6578\u64da\u5009\u5eab\u7cfb\u7d71\u8fd120\u5e74\u5be6\u65bd\u7d93\u9a57\u7684\u7e3d\u7d50\u3002<\/p>\n
NCR\u6578\u64da\u5009\u5eab\u89e3\u6c7a\u65b9\u6848\u5728\u96fb\u4fe1\u884c\u696d\u7684\u696d\u52d9\u61c9\u7528\u4e3b\u8981\u5305\u62ec\uff1a\u5ba2\u6236\u7ba1\u7406\u3001\u5ba2\u6236\u767c\u5c55\u5206\u6790\u3001\u696d\u52d9\u91cf\u5206\u6790\u3001\u6536\u5165\u5206\u6790\u3001\u71df\u92b7\u7ba1\u7406\u5206\u6790\u3001\u5e02\u5834\u7af6\u722d\u5206\u6790\u3001\u670d\u52d9\u8cea\u91cf\u5206\u6790\u3001\u5927\u5ba2\u6236\u5206\u6790\u3001\u4ee3\u7406\u53ca\u6e20\u9053\u5206\u6790\u7b49\u5e7e\u500b\u65b9\u9762\uff0c\u672c\u671f\u5148\u91cd\u9ede\u4ecb\u7d39\u524d\u4e09\u9805\u5167\u5bb9\uff0c\u4e0b\u671f\u518d\u7e7c\u7e8c\u4ecb\u7d39\u5f8c\u5e7e\u9805\u3002\u5ba2\u6236\u7ba1\u7406\u96fb\u4fe1\u4f01\u696d\u8981\u5438\u5f15\u5ba2\u6236\u3001\u767c\u5c55\u5ba2\u6236\u4e26\u7559\u4f4f\u5ba2\u6236\uff0c\u9996\u5148\u5fc5\u9808\u4e86\u89e3\u5ba2\u6236\u3002\u5ba2\u6236\u7ba1\u7406\u61c9\u7528\u7684\u76ee\u7684\u662f\u6839\u64da\u5ba2\u6236\u7684\u5c6c\u6027\uff08\u5305\u62ec\u81ea\u7136\u5c6c\u6027\u548c\u884c\u70ba\u5c6c\u6027\uff09\uff0c\u5f9e\u4e0d\u540c\u89d2\u5ea6\u6df1\u5c64\u6b21\u5206\u6790\u5ba2\u6236\uff0c\u5f9e\u800c\u9054\u5230\u4e86\u89e3\u5ba2\u6236\u7684\u76ee\u7684\u3002\u91dd\u5c0d\u4e0d\u540c\u7684\u5ba2\u6236\u91c7\u53d6\u4e0d\u540c\u7684\u4fc3\u92b7\u6d3b\u52d5\u4ee5\u53ca\u66f4\u597d\u548c\u66f4\u6709\u91dd\u5c0d\u6027\u7684\u670d\u52d9\uff0c\u4ee5\u6b64\u589e\u52a0\u65b0\u7684\u5ba2\u6236\u3001\u63d0\u9ad8\u5ba2\u6236\u7684\u5fe0\u8aa0\u5ea6\u3001\u6e1b\u5c11\u5ba2\u6236\u6d41\u5931\u7387\u3001\u63d0\u9ad8\u5ba2\u6236\u6d88\u8cbb\u984d\u5ea6\u7b49\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
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Technology)\u89e3\u6c7a\u65b9\u6848\u9818\u5c0e\u4f9b\u61c9\u5546\uff0c\u70ba\u5168\u7403\u96f6\u552e\u3001\u91d1\u878d\u3001\u50b3\u8a0a\u3001\u5236\u9020\u3001\u65c5\u904a\u3001\u4ea4\u901a\u53ca\u4fdd\u5b89\u7b49\u5ba2\u6236\u63d0\u4f9b\u670d\u52d9\u3002NCR\u516c\u53f8\u7684\u95dc\u7cfb\u7ba1\u7406\u6280\u8853\u89e3\u6c7a\u65b9\u6848\u5305\u62ec\u80fd\u78ba\u4fdd\u6578\u64da\u4fdd\u5bc6\u7684Teradata\u6578\u64da\u5009\u5eab\u3001\u5ba2\u6236\u95dc\u7cfb\u7ba1\u7406(CRM)\u61c9\u7528\u8edf\u4ef6\u3001\u5546\u5e97\u81ea\u52d5\u5316\u7cfb\u7d71\u548c\u81ea\u52d5\u6ac3\u54e1\u6a5f(ATM)\u7b49\u3002NCR\u516c\u53f8\u6191\u8457\u7d2f\u7a4d\u591a\u5e74\u7684\u696d\u754c\u77e5\u8b58\u3001\u5c08\u696d\u9867\u554f\u7d93\u9a57\u3001\u5c08\u696d\u589e\u503c\u61c9\u7528\u8edf\u4ef6\u3001\u74b0\u7403\u5ba2\u6236\u652f\u63f4\u670d\u52d9\u3001\u5b8c\u5099\u7684\u8017\u6750\u8207\u5a92\u9ad4\u7528\u54c1\u4ee5\u53ca\u9802\u5c16\u7684\u74b0\u7403\u786c\u4ef6\u6280\u8853\uff0c\u70ba\u5ba2\u6236\u63d0\u4f9b\u5c08\u696d\u5546\u696d\u65b9\u6848\u3002NCR\u540d\u5217\u6a19\u6e96\u666e\u723e500\u6210\u5206\u80a1\u4e4b\u58f9\uff0c\u5728\u5168\u7403\u8d85\u904e100\u500b\u5bb6\u64c1\u670931400\u540d\u54e1\u5de5\u3002\u76ee\u524d\u570b\u5167\u5c0e\u5165CRM\u7cfb\u7d71\u7684\u696d\u8005\uff0c\u4e3b\u8981\u4ee5\u7af6\u722d\u767d\u71b1\u5316\u7684\u96fb\u4fe1\u696d\u8207\u91d1\u878d\u670d\u52d9\u696d\u70ba\u4e3b\uff0c\u9019\u4e9b\u9867\u5ba2\u5fe0\u8aa0\u5ea6\u5f88\u4f4e\u7684\u884c\u696d\uff0c\u5be6\u5728\u9700\u8981CRM\u6a5f\u5236\u6709\u6548\u727d\u5236\u9867\u5ba2\u7fd2\u6163\uff0c\u5f37\u5316\u9867\u5ba2\u5411\u5fc3\u529b\u3002\u4ee5\u64c1\u67091400\u842c\u4f7f\u7528\u6236\u7684\u96fb\u4fe1\u696d\u8005\u800c\u8a00\uff0cCRM\u8207\u8cc7\u6599\u5009\u5132\u7cfb\u7d71\u7684\u7d50\u5408\uff0c\u5c07\u80fd\u6709\u6548\u63d0\u5347\u670d\u52d9\u6548\u7387\u8207\u964d\u4f4e\u6210\u672c\uff0c\u4f8b\u5982\u81fa\u7063\u5927\u54e5\u5927\u91c7\u7528NCR\u7cfb\u7d71\u9032\u884c\u5ba2\u6236\u6d41\u5931\u7387\u9810\u6e2c\uff0c\u78ba\u5be6\u638c\u63e1\u8207\u5ba2\u6236\u7684\u5546\u696d\u95dc\u7cfb\u3002 NCR\u8868\u793a\uff0c\u8cc7\u6599\u5009\u5132\u7684\u76ee\u7684\u5728\u65bc\u5167\u5916\u90e8\u8cc7\u6599\u7684\u6574\u5408\uff0c\u5c0d\u65bc\u73fe\u6709\u5ba2\u6236\u7684\u4ea4\u6613\u884c\u70ba\u53ca\u80cc\u666f\u7686\u80fd\u6709\u6548\u638c\u63e1\uff0c\u540c\u6642\u8ffd\u8e64\u5931\u53bb\u806f\u7d61\u7684\u5ba2\u6236\uff0c\u53e6\u58f9\u65b9\u9762\u63d0\u4f9b\u5ba2\u6236\u8ca2\u737b\u5ea6\u7684\u5206\u6790\u8cc7\u6599\uff0c\u5c07\u53ef\u4ee5\u63d0\u4f9b1\u5c0d1\u7684\u884c\u92b7\u670d\u52d9\uff0c\u4e26\u4f9d\u6b64\u9010\u6b65\u767c\u5c55\u96fb\u5b50\u5546\u52d9\u3002NCR\u63a8\u51fa\u5ba2\u6236\u95dc\u7cfb\u8edf\u9ad4Terakata CRM 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